Production team
If you’re thinking of giving it go but don’t know where to start then you're in the right place. Bobby Friction finds those who are about to get going. What does it all involve and can anyone do it?
Bobby meets the power behind five business start-ups and - along with advice from those who've already made their first millions - comes up with nine crucial lessons that give you a leapfrog on the path to success:
- lesson 1 – starting a business is hard work!
- lesson 2 – act on your idea – now!
- lesson 3 – do your research!
- lesson 4 – money’s gonna be hard to find!
- lesson 5 – believe in yourself!
- lesson 6 – look around you – is anyone else doing it?
- lesson 7 – attention to detail is vital. Simple, dumb mistakes will eat into yout hard-earned profits
- lesson 8 – failure’s part of the game!
- lesson 9 – get yourself a mentor!
To help him on his journey, Bobby gets advice from Sir Alan Sugar - Amstrad chairman and man with the power to hire or fire on The Apprentice; Yo-Sushi founder Simon Wooddruff, one of the dragons who challenged start-ups in The Dragon's Den; and Richard Reed, co-founder of Innocent Smoothies.
Just Do It in more depth:
OU on the BBC: Just Do It - About the Programme
Production team
Business is the new rock and roll and they say "the only way to get what you want is to be your own boss." The... Read more : OU on the BBC: Just Do It - About the Programme
10 things to consider
BBC
Take a look at our checklist for entrepreneurs. Read more : 10 things to consider
Have You Got a Good Idea?
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What turns a good idea into a success, and where do good ideas come from? Read more : Have You Got a Good Idea?
Is the Business Climate Right for You to Start?
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The markets are notoriously volatile. We look at the causes. Read more : Is the Business Climate Right for You to Start?
Can You Persuade the Right People to Help You?
BBC
In business you need to deal with people effectively. We give you an insight into the art of negotiation. Read more : Can You Persuade the Right People to Help You?
Who Will Your Customers Be?
BBC
Decide who your customers are so you can market effectively to them. Read more : Who Will Your Customers Be?
![DragonÂ’s blood tree [image: Neil Lucas]](/openlearn/files/ole/imported/12508/tree_05_NeilLucas_Socotra_index.jpg)
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