Evan and a panel of guests from the worlds of farming, packaging and investment discuss the importance of raw materials - and how the price of commodities affects their companies.
The panel also discusses emotion. Evan asks his guests how 'touchy feely' they are, as they consider whether business is a place for emotion and sentimentality.
Evan is joined in the studio by William Chase, farmer and entrepreneur; Miles Roberts, chief executive of FTSE250 packaging company DS Smith; Colin Melvin, chief executive of Hermes Equity Ownership Services.
Explore this week's programme
Evan Davis on... the cost of raw materials
JKönig under CC-BY-NC-SA licence
Is it worth investing in high-priced raw materials? Evan Davis has an answer... Read more : Evan Davis on... the cost of raw materials
William Chase on breaking through with brands
BBC
William Chase has some experience of establishing a new player in a market dominated by big players... Read more : William Chase on breaking through with brands
Colin Melvin on responsible investment
BBC
At a time when everyone is calling for private money to invest in the economy, responsible investment is more important than ever. Read more : Colin Melvin on responsible investment
Miles Roberts on trust and teamwork
BBC
Trust and teamwork can help overcome negative perceptions of the role of civil engineers in the business world, says Miles Roberts. Read more : Miles Roberts on trust and teamwork
Keep on trucking customer service
Meryll | Dreamstime.com
Does a 1972 album hold clues for ensuring your customers keep happy? Leslie Budd suggests it might. Read more : Keep on trucking customer service
Commodifying our feelings into raw materials
SF Brit under CC-BY-NC-ND licence
If you can treat Starship's pride in their city as a commodity, is there nothing that can't have a price put on it? Read more : Commodifying our feelings into raw materials
The Bottom Line in more depth
The Bottom Line: Week by week
BBC
From the world economy to the power of lobbying - explore The Bottom Line programmes, with our week by week guide. Read more : The Bottom Line: Week by week
Evan Davis on...
The Open University
From Tobin's Q to the role of pizza, each week The Bottom Line's Evan Davis shares his insights exclusively with us. Read more : Evan Davis on...
Money & management experts
The Open University
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion. Read more : Money & management experts
The Bottom Line on BBC Radio 4
BBC
Listen to the latest series on BBC Radio 4 or online. Read more : The Bottom Line on BBC Radio 4
The Bottom Line on BBC News
BBC
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website. Read more : The Bottom Line on BBC News
Sharpen your skills
OU image library
Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
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