Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears might may have now subsided, so how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend.
Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.
Explore this week's programme:
Evan Davis on... the world economy
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In a new era for the world economy, Evan Davis asks whether growth and change will lead to more simultaneous actions, or less Read more : Evan Davis on... the world economy
Leslie Budd on... the mixed economy
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Leslie Budd takes a look at the roles of both the public and private sectors within the mixed economy Read more : Leslie Budd on... the mixed economy
Leslie Budd on... sponsorship
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Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses Read more : Leslie Budd on... sponsorship
Sponsoring the upside of the economic big dipper
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With the economy experiencing ups and downs, why are companies still digging deep to sponsor sports and cultural events? Read more : Sponsoring the upside of the economic big dipper
Sharpen your skills
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Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
The Bottom Line in more depth
The Bottom Line: Week by week
BBC
From the world economy to the power of lobbying - explore The Bottom Line programmes, with our week by week guide. Read more : The Bottom Line: Week by week
Evan Davis on...
The Open University
From Tobin's Q to the role of pizza, each week The Bottom Line's Evan Davis shares his insights exclusively with us. Read more : Evan Davis on...
Money & management experts
The Open University
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion. Read more : Money & management experts
The Bottom Line on BBC Radio 4
BBC
Listen to the latest series on BBC Radio 4 or online. Read more : The Bottom Line on BBC Radio 4
The Bottom Line on BBC News
BBC
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website. Read more : The Bottom Line on BBC News
Sharpen your skills
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Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
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