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OU on the BBC: The Bottom Line - Messiness and marketing

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Stephanie Flanders and guests ask whether messiness in business is a good thing, and consider the dos and don'ts of marketing

13 Oct
2011

Creative Commons Image jontangerine under CC-BY-NC-SA Are messiness and organisation mutually exclusive? The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Stephanie Flanders is in the hot seat, joined by a panel of guests to discuss the dos and don'ts of marketing. They also talk about messiness in the workplace. Is there any truth to the claim that a cluttered desk is a sign of a cluttered mind?

Stephanie is joined in the studio by Richard Harpin, chief executive of emergency home repairs business Homeserve; Nick Wheeler, founder and chairman of shirt company Charles Tyrwhitt; and Charles Cohen, chief executive of mobile company Probability.

The Bottom Line can be heard on BBC Radio 4 on Thursdays and Saturdays, or via Listen Again; the same episodes can be seen on the BBC News Channel at weekends and via BBC iPlayer.

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Thursday, 13th October 2011
Thursday, 13th October 2011

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• Body text - Copyright: The Open University
• Image '' - Creative-Commons: jontangerine under CC-BY-NC-SA

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