Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves.
The panel also discusses company names. What makes a good one? And why the business obsession with changing them?
Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.
Explore this week's programme
Evan Davis on... being dynamic
Sage78 | Dreamstime.com
Evan highlights the relationship between dynamic new entrants and older established companies. Why do businesses like to portray themselves as the underdog, and why does... Read more : Evan Davis on... being dynamic
Leslie Budd on... start ups
Margouillat | Dreamstime.com
Why go out for hamburger when you can have steak at home? Leslie Budd compares the lure of 'sexy' start-up companies with that of the... Read more : Leslie Budd on... start ups
Leslie Budd on... changing names
Jesse Kunerth | Dreamstime.com
NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty Read more : Leslie Budd on... changing names
Of sticks and stones and names and bones...
Tom T under CC-BY licence
Are our assumptions about company names often as misplaced as the side we're drawn to support when start-ups take on incumbents? Read more : Of sticks and stones and names and bones...
The Bottom Line in more depth
The Bottom Line: Week by week
BBC
From the world economy to the power of lobbying - explore The Bottom Line programmes, with our week by week guide. Read more : The Bottom Line: Week by week
Evan Davis on...
The Open University
From Tobin's Q to the role of pizza, each week The Bottom Line's Evan Davis shares his insights exclusively with us. Read more : Evan Davis on...
Money & management experts
The Open University
You've seen the CEOs. You've heard Evan's take. For another viewpoint, see the OU Business School expert opinion. Read more : Money & management experts
The Bottom Line on BBC Radio 4
BBC
Listen to the latest series on BBC Radio 4 or online. Read more : The Bottom Line on BBC Radio 4
The Bottom Line on BBC News
BBC
Watch Evan and guests on the BBC News Channel - for a year after broadcast on the BBC News website. Read more : The Bottom Line on BBC News
Sharpen your skills
OU image library
Get to grips with the managerial challenges - get to know the Open University Business School. Read more : Sharpen your skills
![Polling Station signage [Image: kagey b under CC-BY-NC-ND licence]](/openlearn/files/ole/ole_images/places/general-urban-scenes/polling-station-sign/polling station sign_0_0.jpg)
Be the first to post a comment.
Login or Register to post comments