Al ver el barco de juguete, quise surcar mares de plástico junto a un tú de plastilina / Javier Santana / http://creativecommons.org/licenses/by-nc-sa/2.0/
Should companies set sail for emerging markets?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
This week Evan and his guests serve up a smorgasbord of topics, from Swedish business and the IKEA model, to the crisis in the Eurozone. They also discuss proliferation—how many different products should a company sell?
In the studio are John Vincent, co-founder of Leon Restaurants; Helena Morrissey, chief executive of the fund Newton Investment Management; Peter Jelkeby, senior vice president of Swedish chain store Clas Ohlson.
The Bottom Line can be heard on BBC Radio 4 on Thursdays and Saturdays, or via Listen Again; the same episodes can be seen on the BBC News Channel at weekends and via BBC iPlayer.
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