Skip to content

OU on the BBC: The Bottom Line - The nitty gritty

By: Evan Davis (The Open University), The OpenLearn team (The Open University)
Posted under What's On

Evan and guests discuss who makes the money and how do they set the prices?

24 Mar
2011
CommentShare to TwitterShare to FacebookPrint

Jovani Carlo Gorospe | Dreamstime.com Woman's Business Fashion Concept With Computer The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices?

The panel also talks about marketing, and the role of PR in getting their products noticed.

The Bottom Line can be heard on BBC Radio 4 on Thursdays and Saturdays, or via Listen Again; the same episodes can be seen on the BBC News Channel at weekends and via BBC iPlayer.

You may also like...

Want to make it to the boardroom yourself?

More Bottom Line

Rate and share this page:

You haven't rated. Average rating 5 out of 5, based on 2 ratings

Share this page:

.

Page Tags:

Sign in or create a free account to add tags to your personal tag cloud usingThe add button

Close

More like this

About the authors

Evan Davis (The Open University)

Evan Davis is The Open University's Visiting Professor of the Public Understanding of Business. He presents The Bottom Line and is a regular presenter on BBC Radio 4's Today programme.

More by Evan Davis:

The OpenLearn team (The Open University)

So how does all this free learning content make its way to you from the brains of Open University experts? The answer is the OpenLearn team who work with academics to make this website available to the world for free.

More by The OpenLearn team:

Comments

Be the first to post a comment.

Login or Register to post comments

Article Information

Publication details
Thursday, 24th March 2011
Thursday, 24th March 2011

Copyright information
• Body text - Copyrighted: The Open University
• Image 'Woman's Business Fashion Concept With Computer' - Copyrighted: Jovani Carlo Gorospe | Dreamstime.com

Article Feeds

About OpenLearn

Hide

Explore

Try

Study

OU Courses

Open University

OpenLearn Now

Hide
The truth behind the torch Copyrighted Image London 2012

As the Olympic flame wings its way around the UK, the OU's Aarón Alzola Romero asks: just how immemorial is the Olympic torch relay?

Once upon a wine
OU on TV and radio this week

Tag Clouds

Hide

Site Cloud

My Cloud

Discover the latest about your passions - Sign In or Register and start a personal tag cloud.

What are Tag Clouds?
http://www.open.edu/openlearn/sites/all/themes/ole/flash/tagcloud.swf

Creative Commons License Except for third party materials and otherwise stated, content on this site is made available
under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence

/openlearn/sites/all/themes/ole/