This BBC2 series told the story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
Your Choice, Your Brand?
What's the perfect brand of water? Try our interactive water sampler to find out Launch now: Your Choice, Your Brand? Water
Your Choice, Your Brand? Breakfast cereals Featuring: Activity Copyrighted image Credit: The Open University
When you're looking for a healthy breakfast, what brand is the best? It depends what you're looking for, as our... Launch now: Your Choice, Your Brand? Breakfast cereals
There's a bewildering range of yoghurts fighting for your attention on shop shelves. How do you select one that's... Launch now: Your Choice, Your Brand? Yoghurt
The Foods That Make Billions: Liquid Gold Featuring: Activity Creative commons image Credit: By MissTessmacher via Flickr under Creative Commons licence
Water, water, everywhere - so why do we spend a fortune buying the stuff in plastic bottles? Launch now: The Foods That Make Billions: Liquid Gold
The Foods That Make Billions: The Age of Plenty Creative commons image Credit: By Bulsti via Flicker under Creative Commons license
The world of cereal was explored in the second episode of The Foods That Make Billions Read more: The Foods That Make Billions: The Age of Plenty
The Foods That Make Billions: Pots of gold Creative commons image Credit: by Like_the_Grand_Canyon via Flickr under Creative Commons license
How did an unknown hippy food become the cosy heart of a billion dollar capitalist industry? Read more: The Foods That Make Billions: Pots of gold
All about the series which tells the story of how big business feeds us by transforming simple commodities into... Read more: The Foods That Make Billions on the BBC
Why do some brands endure while others fade away? Featuring: Video Audio Copyrighted image Credit: The Open University
Danone's Bernard Hours explains how some brands have a long shelf life, while others fall by the wayside. Watch now: Why do some brands endure while others fade away?
How can brands beat a recession? Featuring: Video Audio Copyrighted image Credit: The Open University
Understanding your customer is a key to surviving when things get tough, explains Danone's Bernard Hours. Watch now: How can brands beat a recession?
What does the future hold for brands? Featuring: Video Audio Copyrighted image Credit: The Open University
As customers discuss brands online more and more, how you react will determine your future success, believes Danone's... Watch now: What does the future hold for brands?
Emma Rothero, a research fellow with the OU's Department of Life Sciences, writes about how our needs and uses of... Read more: The natural world's need for water
What has changed when it comes to breakfast cereals, and who is paying the true cost of apparent abundance? Read more: The real story behind cereals
Dick Morris considers the good, the bad and the ugly on the yoghurt counter. Read more: Yoghurt, friend or foe?
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This course from The Open University shows how retailing has developed within a business context, and how retail... Read more: An introduction to retail management and marketing
This course gives you the chance to examine the essential organisational functions of human resources; marketing;... Read more: Business functions in context
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Marketing communications help to define an organisation's relationship with its customers. Try this unit to look at... Read more: Marketing communications as a strategic function
Try this unit to understand the global water cycle and how we can ensure a sustainable source of water for the future. Read more: Energy resources: water quality