Theo Paphitis follows the fortunes of nine very different British companies in three very different countries. It’s not a game. These are real companies, doing real business, with real money – and real reputations – at stake. They each have around a week in their chosen market to see if their business plans stack up. A week to research that market, meet the key contacts and – most vitally of all – decide if their business is going to work there or not. They’ve all done their homework back in Britain. But now the theory has to take back seat to the reality. Doing business in another culture – as our companies find out – isn’t easy. There are all kinds of pitfalls ahead. Cultural differences, red tape, import duties, ingrained consumer habits, and a different way of doing business.
Follow in the Adventure Capitalists' footsteps
How did our companies get on? Six months after their meetings with Theo, we catch up with the exporters. Read more: Theo's Adventure Capitalists: Six Months On
Theo Paphitis tells Sesame magazine about his new role - and suggests we're living through a revolution. Read more: Theo Paphitis: Business adventurer
The three countries
Learn more about the companies, the markets they'll be heading to - and some tips for doing business in the three countries.
A large country with a hard-to-understand excise regime - how will Theo's Adventure Capitalists fare in India? Read more: Theo's Adventure Capitalists: India
Haymarket, Fairline and Creative Education join Theo as they try to bring their businesses to Vietnam. Read more: Theo's Adventure Capitalists: Vietnam
Can three very different businesses turn plans into action? The Adventure Capitalists head for Brazil. Read more: Theo's Adventure Capitalists: Brazil
A view from the Business School
Following the Adventures of Theo's Capitalists shows some key trading lessons - if you're thinking of trying a spot of overseas business, listen to the advice of Theo and our panel of Business School experts.
Theo Paphitis and Fiona Ellis-Chadwick agree you can't overestimate the importance of market research - providing... Watch now: The importance of market research
Theo Paphitis expects start-ups to invest in building a market, while Fiona Ellis-Chadwick says an audit can help... Watch now: Getting marketing right
Theo Paphitis adapted La Senza to local demands. Devendra Kodwani says McDonalds illustrates why this makes sense. Watch now: Understanding the market
Colin Gray and Theo Paphitis discuss the need for balance when it comes to the respect perspective. Watch now: Respect perspective
Your local partners are vital to global success, explain Theo Paphitis and Colin Gray. Watch now: Local partners
Theo's tips from the top
Theo Paphitis shares some of the lessons his adventure capitalists learned during their attempts to do business overseas - and one or two they didn't.
The English Brothers might face a problem if they're successful - as Theo explains, you've got to plan how your... Watch now: Theo on... scale
Theo Paphitis warns you need to do a lot more than wait for a buyer if you want to make money online. Watch now: Theo on... making money online
Had a Eureka moment? Theo gently reminds you that an idea is not a business plan. Watch now: Theo on... ideas vs business plans
To be a success, you sometimes have to insist that no is not an answer, claims Theo Paphitis. Watch now: Theo on... no is not an answer
How can you get a bit of glamour help your sales? Watch now: Theo on... getting celebrity endorsements