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The Bottom Line - New products and changing your mind

Updated Thursday 15th November 2012

Evan Davis and guests discuss the importance of new and better products, and the importance of changing your mind.

New Coke Copyright free image Icon Copyright free: Public domain An example of a new product and (later) of changing your mind: New Coke Each week, The Open University and the BBC come together as Evan Davis convenes a meeting of top boardroom talent.

The focus is on the big business questions, and the unique experience and knowledge of the guests take us directly to The Bottom Line.

This week, Evan and his guests discuss new products.

There are lots of arguments about how to solve the world's economic problems, to increase employment and achieve economic growth... but if there's one remedy that everybody will agree on it's that we could do with more 'new'.

New and better products. They drive capitalism and make us richer.

Evan’s guests are all involved in new things—they discuss the trials and tribulations of bringing new products to market and how to encourage others to do the same.

The panel also looks at the importance of changing your mind.

The history of business is littered with products and services that started as one thing, but morphed into something altogether quite different.

How do you know when to stick to your guns, and when do you change tack mid-stream?

Joining Evan in the studio are:

  • Suranga Chandrarillake, founder of video search engine Blinkx
  • Simon Woodroffe, entrepeneur, investor and founder of Yo! Sushi, Yo! Homes and other Yo! ventures
  • Olaf Swantee, chief executive UK mobile network operator EE

This edition of The Bottom Line is first broadcast on BBC Radio 4 on Thursday 15th November 2012 at 8.30pm. Versions will also be broadcast on BBC World Service, BBC World and BBC News Channel. To find out more, or to listen online where available, pelase visit


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