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The Bottom Line - Single product companies

Updated Friday 20th June 2014

The pros and cons of focusing on just one source of income. Evan Davis and guests discuss

Each week, The Open University and BBC Radio 4 come together to grill the people who run the businesses that shape the world.

This week, Evan Davis and guests discuss the risks and rewards of focusing all your energies on a single item.

Can you conquer the world by selling only one product? Many companies start small, focusing their energies on a single item, with plans to expand into other areas once the business takes off. But not everyone wants to diversify. Some prefer to do one thing and do it well, rather than risk diluting the brand and perhaps also the quality of the goods.
In this edition of The Bottom Line, Evan Davis talks to three companies who have stuck with the core product that made them a success in the first place. They'll discuss the benefits of keeping focused, the challenges of staying ahead of the game and explore the perils of relying on just one source of income. Does it make good business sense to put all your eggs in one basket? 


  • Vince Gunn, Managing Director, Crocs Europe
  • Carolyn Komminsk, Head of Creative, Maclaren 
  • Bill Noble, Managing Director, WD40 Company 

This edition of The Bottom Line is first broadcast on BBC Radio 4 on 26th June 2014. For further details, and to listen online where available, please visit the BBC website.


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