The Bottom Line - Rebranding capitalism and reaching your peak

In the first of a new series, Evan and guests discuss capitalism's image and knowing when you've peaked.

By: The OpenLearn team (Programme and web teams)

  • Duration 5 mins
  • Updated Thursday 26th January 2012
  • Introductory level
  • Posted under Radio, The Bottom Line
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The Bottom Line studio Copyrighted image Copyright: BBC Evan Davis and guests record the programme The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is a co-produc tion between The Open University and the BBC.

Evan and his panel debate the big issue of the moment: capitalism, its virtues and vices. Across the media it's associated with negative words like 'crisis' and 'crony'. So how would Evan's executive guests redesign and rebrand capitalism? They also discuss peaking - just when do you reach your prime in business?

Joining Evan in the studio are Keith Clarke, former Chief Executive and now Director of Sustainability at civil engineering and design consultancy Atkins; entrepreneur and investor Deborah Meaden; Heather Killen, co-founder of private equity and corporate finance advisory boutique Hemisphere Capital.

The Bottom Line is on BBC Radio 4 at 8.30pm on January 26th 2012. For listen again links and further broadcast details, visit

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