9 What you have learned in this section

• Customers are the life blood of any business.
• Customers may also be clients and consumers.
• It is important for a business to know who the customers are, where they are and how they decide on what they buy.
• There are different forms of marketing available, some paid and some unpaid. Businesses need to use the most effective form of marketing for their businesses.
• Social media allows customers to give instant feedback, both good and bad. Businesses need to figure out how to use these feedback, even complaints, for the good.