Your covering letter is your opportunity to market yourself. It introduces your application and draws attention to the main factors that make you suitable for the job. It will usually be read first, so make sure that the reader will want to find out more about you.
It should enhance your application, not repeat what’s on the application form or CV. Always include a covering letter unless the employer specifically tells you not to. Application forms often allow you reasonable scope to sell yourself and may need only a brief covering letter. A CV will usually require more of an introduction.
Mention the job title (including any reference number) and say where and when you saw the vacancy. Highlight your strongest selling points, such as a relevant degree, appropriate qualification and related experience. Stress how you think the organisation can benefit from employing you. Add some other detail to reinforce your suitability, without duplicating what’s on the application form.
In a speculative approach, you have to present your case in a letter, usually accompanied by your CV. State clearly what kind of work you’re seeking, your qualifications and what you have to offer. You’re trying to find out whether there are any vacancies, or whether vacancies will arise in the near future. At the same time you must leave the impression that you’re someone it’s useful for the employer to know about.
If there’s a vacancy, this will – if done well – translate into being someone the employer ought to see. So make clear who you are, where you are and what you’re studying, then highlight the relevant points in the CV such as work experience, interests and activities. Say why you want to work for that particular organisation, and when you would be able to start. Do not waste your time, or an organisation’s, by submitting speculative applications if they are specifically prohibited.
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