Contents

  • Introduction
  • 1 Why are business models important?
    • 1.1 Developing your Business Model Canvas
  • 2 Business Model Canvas elements
    • 2.1 Refining your value proposition
  • 3 Using the Business Model Canvas
    • 3.1 Applying the Canvas to your own strategy
  • Summary
  • Self-assessment questions (SAQs)
  • End of Module Quiz
  • References and acknowledgements
  • Solutions