Allow about 20 minutes
Consider the five mini case studies. (To open the case study in a new tab on a PC, hold down the Ctrl key when clicking.) What sort of consumer buying behaviour would you expect for each of them?
Complete the following table and then click ‘save and reveal comment’ for some thoughts.
Business | Expected consumer buying behaviour | Explanation |
Bike-a-lot | ||
JJ Components | ||
Mucky Pets | ||
Red Bush Brewery | ||
Turn-it-round |
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