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David Jones
I think research is critical, but it needs to be used in the right way. I think too much research is misused and it becomes, you know, a decision making tool rather than to inform and be insightful. I mean I think the classic example of that is
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Is research core, even during a downturn?
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Ian Cheshire on research during a downturn
"You've got to be careful about getting the balance right"
Listen nowIan Cheshire on research during a downturnLevel: 1 Introductory
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Cilla Snowball on research during a downturn
"Research is essential, whether you're in a downturn or an upswing"
Watch nowCilla Snowball on research during a downturnLevel: 1 Introductory
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