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The Bottom Line - The nitty gritty

Updated Thursday, 24th March 2011

Evan and guests discuss who makes the money and how do they set the prices?

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Woman's Business Fashion Concept With Computer Copyrighted  image Icon Copyright: Jovani Carlo Gorospe | Dreamstime.com The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices?

The panel also talks about marketing, and the role of PR in getting their products noticed.

The Bottom Line can be heard on BBC Radio 4 on Thursdays and Saturdays, or via Listen Again; the same episodes can be seen on the BBC News Channel at weekends and via BBC iPlayer.

 

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