Transcript

[MUSIC PLAYING]

SCOTT VOELLER

MGM Resorts International is a recognised leader in global entertainment and hospitality. We operate 24 different properties, both domestic and international. Our mission is to engage, entertain, and inspire our guests. And we do that through a wide variety of dining and shopping and entertainment experiences. We want to deliver that at a level that has never been experienced before.

The Bellagio app is like a personal concierge for our guests. It allows them to find out all the information that they need about all of our properties, restaurants, dining, and shopping, with pinpoint accuracy.

WOMAN 1

So we're actually meeting the girls for lunch in an hour.

WOMAN 2

Hm, an hour, huh? What are we going to do for a whole hour?

BOTH

Shoes!

[LAUGHTER]

WOMAN 2

OK. Oh, perfect. There's a great shop right around the corner.

WOMAN 1

Look, and it also says that since I'm an I'm M Life Platinum member, I can actually save 15%. Let's go.

WOMAN 2

Let's go. Let's do this.

WOMAN 1

Let's do this. It's time.

CHRISTOPHER GUMIELA

The interesting thing is that this project actually started from IT. And then as us marketers came involved, we were able to partner up with IT and deliver on this enhanced customer experience through the application. They can see exactly where they are within Bellagio, where they want to go, as well as enable marketing to them, so we know that if we can communicate to them the way they want to be communicated to, which is through their phone, that we're making a step in the right direction.

MAN

This has been a great conference so far. Yeah, looks like the next keynote speaker starts in about 10 minutes. You know, this place is huge. But this app found me a double cappuccino, showed me exactly how to get here, and it's on the way to the Grand Ballroom.

CHRISTOPHER GUMIELA

New Bellagio app is definitely working. Through the Wi-Fi network and our partnership with Cisco, we're definitely able to see new revenue opportunities that we didn't have before by marketing to customers in real time, based on their location, based on their preferences, and based on, really, what they want to hear.

MAN 2

We were just walking by the Cirque du Soleil box office, and we got a notification that there were available tickets for tonight.

WOMAN 3

We just picked up our tickets. I can't wait.

MAN 2

Well, we've got a couple hours to kill, so what's next?

WOMAN 3

Oh, let me see.

MAN 2

This new Bellagio app is lifesaving.

WOMAN 3

Hey, what about Hyde? It shows it's open now for cocktails.

MAN 2

That would be perfect. It's right-- right--

BOTH

There.

MAN 2

Let's go.

WOMAN 3

Let's go. Downloading this app? It was my idea.

SCOTT VOELLER

You know, for us, particularly on the marketing side, to be completely aligned with IT is critical. Because it's really the technology that allows us to deliver the levels of service and engagement that we're looking for.

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