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# Long description

An image of eight boxes, with arrows going from the bottom to the top. From the bottom, up, they are labelled: 1. Create a sense of urgency. 2. Create a guiding coalition. 3. Develop a vision for the change. 4. Communicate the vision for buy in. 5. Empower broad based action. 6. Generate short-term wins. 7. Never let up - pursue the goal until completion. 8. Embed the change into the culture of the organisation.