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# Long description

The conversation prism. This is a very complex, detailed infographic containing a very large amount of information. Visually it resembles a daisy flower, with 30 petals radiating outward from the centre, each overlapping the prior petal by almost half. The petals are coloured in a continuum of all colours of the spectrum, but this appears to have no meaning. Each ‘petal’ contains examples of tools for achieving particular tasks – for example, the ‘petal’ entitled Social Bookmarks contains the logos of tools such as Diigo and Mister Wong, along with several others; the ‘petal’ entitled Virtual Worlds contains the logos of Second Life, Entropia, Poptropica and more; and the ‘petal’ entitled Reviews and Ratings contains logos or icons for Yelp, Amazon, TripAdvisor and the like. Often the icons or logos are not accompanied by the name of the tool they represent, meaning the reader would need to recognise the logo to know which tool it represented. There are four concentric circles in the centre of the ‘daisy’. The central circle contains one word: brand. Around that are the words Observation, Listening, Identification, Internalization, Prioritization and Routing. The third circle reads: Support, Product, Sales, Marketing, PR, Community, Crisis, and the fourth reads Ongoing Feedback and Insight, Participation, Real world, Online.