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“Football is nothing without fans” Jock Stein. Football fans are the most loyal customer in the world. They follow their team through the good bad times.
By: Cameron Johnston (Community)
- Updated Friday 22nd August 2014
- Posted under Football League clubs
“Football is nothing without fans” Jock Stein. Football fans are the most loyal customer in the world. They follow their team through the good bad times. Take a look at Sheffield United for example - currently competing in League One. Promoted to the Premiership in 2006, but were relegated in 2007. In the City of Sheffield your either United or Wednesday. Having a close rival nearby is good for not only the fans but the business too. Fans buy tickets to go to the games, buy merchandise and more. Football fans can join together to make big influences, such as the board of directors to change something. Such as, if they are not happy with the manager - and want him sacked. Boy-coat matches in protest to high ticket prices etc. Yes football fans can have a big influence on their football club. “ Football is nothing without fans ” is a true statement. If a football club had no fans, the stadium would be empty, nobody would buy merchandise and other things. So, how would a football club operate as a business without fans? Sponsors? Who would sponsor a club with no fans? Football fans are a loyal customers. For Sheffield United to survive and operate as a business - they must have fans - should be kept happy To have a successful Football Club/ Business requires a mixture of various aspects. I’m going to talk about one concept “What helps teams succeed “ ? I will give you an example about Sheffield United. The team must be successful on the pitch. The team has to work well - the manager “Nigel Clough” has to have good relationships with the players. To get the best out of the team, they need developed to improve. Guiding the team to the performing stage. http://www.open.edu/openlearn/ocw/mod/oucontent/view.php?id=18773§ion=4.1 Table 1: Stages of development. Team spirit is important to help a team succeed - this can be done by players getting to know each other, having the same objectives. Team gelling takes time and doesn’t happen overnight. Its also important to reward players if the team wins for example - they receive a bonus on top of their salary. You can look at this video on this page http://www.open.edu/openlearn/ocw/mod/oucontent/view.php?id=18773§ion=5.1 Football is a result driven business - some clubs are happy to win one nil, get three points and the fans are happy. Such as Sheffield United this season - The Blades would be happy to win every game one nil and get promoted to the “ Championship “. However some fans would want to see a brand of entertaining football, but lose every game and get relegated to League two? I think not. As long as the team gets winning results the fans go home happy. Fans that are satisfied will keep going to the games supporting their team, buy merchandise etc - more income for the business. So, to have a successful football business - the main priority is that the football team continue to win games. Also, the manager and the players must have a good relationship to be able to perform well as a team. The Board of Directors and the manager’s relationship is equally important. The manager needs the financial backing to sign players that will add to the team and continue to reward the players who perform well by giving them a wage rise or a long-term contract for example. This “Business in Football” course from open.edu has opened my eyes more than I thought about many different concepts about Business in Football. Football fans do have power to some aspect. A successful team is as important as the fans are. The team can play well , win matches and attract the fans to come and watch. In a business sense a successful team can attract the attention of well known brands to sponsor the team. This then gives the business a great cash injection. Star players from Sheffield United can be scouted by bigger teams in the Premiership/ Championship and subsequently be bought with a tasty transfer fee that will also give Sheffield United some added revenue
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