Free course

Sport media and culture: Who's calling the shots?

Free statement of participation on completion

The media plays a huge part in sport; we find out what's happening and how our team is doing, and it creates great sporting moments and sports celebrities and stars. This free course, Sport media and culture: Who's calling the shots?, looks at the role played by the media in sport and how this has changed with the development of internet and satellite TV. Who calls the shots: athletes, teams or the media moguls? How do social scientists explain this relationship between sport and the media?

Course learning outcomes

After studying this course, you should be able to:

  • explore the relationship between sport and the media and understand that this is a social relationship
  • understand how sport is part of wider cultural relations and, especially of popular culture
  • look at how the media create sporting heroes through the stories they tell.