Sport media and culture: Who's calling the shots?
Sport media and culture: Who's calling the shots?

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Sport media and culture: Who's calling the shots?

2.2 Summary

  • Developments in sports media have included a move towards more sensationalism, very similar to that in other popular cultural fields as represented in the tabloid press.

  • Sport coverage adopts the language of popular culture and its techniques (images, personal stories about family and personal problems).

  • Technologies and technical developments are crucial to the media–sport complex, whereby mediated sport culture creates the feeling of ‘being there’.

  • Sport is at the interface between the media and corporate finance and commerce in this complex.


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