Transcript

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The DRIFT Project: Disseminating Research Information through Facebook and Twitter

Project Aim: To use social media platforms to engage, listen and inform parents and carers of children with ADHD about healthcare research; Explain how, why and in what circumstance people engage with Facebook and Twitter for this purpose; Explain what type information and media works, why and when to engage, listen and inform patients & the public about research.

It looked like this: [shows screenshot of a poorly laid-out website]

We shared information on Facebook & Twitter about... How do I know the research in the news is ‘credible’? Where do I get advice and support about ADHD? What are clinical guidelines and what do they mean for my child’s care?

We explained what different types of research means for patients

We shared websites, photos and videos to explain research and ADHD as a condition

We brought people together...

Who were they...?

1300 followers over 3 months!

84% women

59% 18-34 years old

30 countries