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# Long description

A black and white advertisement. At the top of the image are the words: ‘Throughout the British Empire, babies that cannot be breast-fed are being reared on British made and British owned Glaxo the food that “Builds Bonnie Babies”.’ Glaxo is described as ‘enriched milk’, ‘a complete food for baby from birth.’ The text in the lower right of the image says: “Ask your doctor!”. The company’s address in King’s Road, London, is listed below. On the left side of the advertisement is a photograph of a baby labelled ‘An Irish baby reared on Glaxo- the food that builds bonnie babies.’ Behind the baby is a flag, with the Union Jack in the upper left and an Irish harp on the right.