Business English: Researching a new location
Business English: Researching a new location

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Business English: Researching a new location

2 First enquiries

2.1 Making a shortlist of locations

Once a company has decided to relocate it needs to research possible locations.

This section considers locations in terms of size, facilities, communications, population and amenities. You will collect information and work on descriptions, summaries and question forms.

The first step in the relocation process is to make a shortlist of locations that match the organisation's needs. This means considering the advantages and disadvantages of each site. Masito Electronics is considering two locations, Preston in the UK and Lille in France, and some directors are coming from Japan to attend a briefing on possible locations. In the next two activities you prepare information for them.

Activity 9

To prepare yourself read the information about Preston and note down the answers to the questions given here.

Answer

  1. In the north-west of England.

  2. Yes, major road and rail links (‘Preston has excellent communications with direct access to major road and rail links’).

  3. Yes, one million people within 30 minutes (‘a market of over one million people within 30 minutes drive’).

  4. 4.5 hours (‘Birmingham and London are two and four and a half hours respectively’).

  5. Yes, Manchester Airport – 45 minutes (‘Manchester International Airport is 45 minutes away’).

  6. 128,000 (‘128,000 people live in Preston’).

  7. Yes (‘Preston has been an important industrial centre for many years’).

  8. Yes (‘local firms can supply them with all the materials and services they need’).

  9. Yes, old and new sites for sale or rent (‘The Preston Development Corporation (PDC) has old and new premises available for sale or rent and many sites for companies that want to build their own facilities’).

  10. Yes (‘Staff moving to Preston will find all the social, educational and welfare amenities they need’).

  11. Yes, in the town or surroundings (‘with affordable housing in the town or in the surrounding countryside’).

The other possible site is Lille in France. Alain Brière, of Masito Electronics, has done some research into it and has left a voice-mail message giving information.

Activity 10

Listen to the message left by Alain and make notes under the headings given below. The answer for heading 2 has been done for you as an example.

Download this audio clip.Audio player: l550_1_005s.mp3
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Transcript60.7KB PDF document

Answer

  1. Northern France (‘Lille is in northern France’).

  2. Yes (‘It's on the main motorway and rail routes north and south’).

  3. Yes.

  4. 2 hours (‘It's two hours from London’).

  5. 35 minutes (‘Paris Charles de Gaulle Airport is 35 minutes away by train’).

  6. 300,000 (‘There are about 300,000 people in Lille’).

  7. Yes (‘It's an established industrial centre’).

  8. No (‘companies find it difficult to find supplies locally’).

  9. Yes (‘There are lots of old and new offices and factories for relocating companies and there's plenty of land for new buildings’).

  10. No (‘they find it difficult to attract staff to the region’).

  11. Yes (‘Houses are cheap and easy to find’).

L550_1

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