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  Social media - fake news, filter bubbles and sharing wisely!

  Meet Frank and travel with him on his adventures through the (sometimes foggy) realms of social media. Explore sharing, filter bubbles and fake news- maybe you can learn from Frank's mistakes with the help of Josie Long.

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  What effect is social media having on the way we mourn global tragedies?

  Is the outpouring of grief we see on social media after a terrorist attack or the death of a prominent figure a sincere expression of emotion, or more to do with self-promotion?

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  My career goal: Marketing

  Can your insight and influencing skills be used to build brand expertise and effectively engage consumers? This page's resources will help you to plan your own career strategy.

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  Exploring languages and cultures

  Explore the multiple relationships between languages and cultures. In this free course you will learn about the benefits and challenges of meeting people from different cultures and the ways in which language and human communities shape each other. You will look at the role of intercultural competence at the workplace, reflect on the use of ...

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  Retail marketing

  This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

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  Understanding your customers

  This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some key marketing concepts and terminology and highlights some differences between consumer and ...

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