Long description

Four different kinds of packaging are shown for Innocent Drinks’ ‘strawberries and bananas’ Smoothie. On the left are two small bottles, one slightly smaller than the other and labelled ‘tasty new size’ with an arrow, as if handwritten. On the right are two larger cartons, one with the inscription ‘2 of your 5-a-day’, echoing a UK government slogan encouraging healthy eating, and one described as ‘value pack’. Although there is some selective use of turquoise blue, the dominant colour of all four containers is strawberry red on a white background, with the characteristic Innocent logo of a fruit with pseudo-eyes and a halo. The words ‘innocent pure fruit smoothie’ are written in pale grey on all four packages.