- Introduction
- 1 Brands and branding
- 2 Verbal identity
- 3 Case study: Innocent Drinks
- 4 Summary of Week 1
- Introduction
- 1 What is EAP?
- 2 Using corpora in the EAP classroom
- 3 First-person pronouns
- 4 Assisting EAL students
- 5 Students’ views
- 6 Benefits of using corpora
- 7 The teacher’s perspective
- 8 Building your own corpus
- 9 Further exploration
- 10 Summary of Week 2
- Introduction
- 1 Defining organisational culture
- 2 Where is organisational culture?
- 3 Case study: Linguistic Landscapes
- 4 Culture and language
- 5 Constructing relationships through language
- 6 Positioning organisations as authorities
- 7 Working with NGOs
- 8 Changing the culture
- 9 Summary of Week 3
- Introduction
- 1 Describing clinical symptoms
- 2 Generic features of a clinical consultation
- 3 Summary of Week 4
- Further reading
- Introduction
- 1 The scope of speech and language therapy
- 2 The nature of an SLT’s interventions
- 3 Speech and language therapy with bilingual children
- 4 Summary of Week 5
- Introduction
- 1 Mediation as a professional domain
- 2 Mediation, conflict resolution and language study
- 3 The work of a mediator
- 4 Managing interpersonal meaning
- 5 The manipulation of grammar?
- 6 Language used to hedge or soften
- 7 Moving clients towards new views of a situation
- 8 Summary of Week 6
- References
- Acknowledgements
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