Dissemination is an ethical obligation. Researchers have committed to making their findings public as part of their commitment to those involved in their research. However, there is a danger that research is seen as inevitably reported by submitting academic papers to journals or dissertation reports to universities. There might be a sponsor who has also requested a report or even to be kept updated during its progress. However, these reach only particular audiences and only meet certain obligations. As research progresses, if a researcher is serious about making a difference, it is important to keep the full range of potential beneficiaries of the study in mind.