Skip to content
Skip to main content

About this free course

Become an OU student

Download this course

Share this free course

Understanding your customers
Understanding your customers

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Understanding your customers

Active content not displayed. This content requires JavaScript to be enabled.
(Adapted from Bagozzi, 1974)
An exchange process (adapted from Bagozzi, 1974)

 1.4 Marketing as an exchange process