The diagram shows an arrow or funnel divided into sections with text describing the stages of the Search, Select, Implement and Capture (SSIC) model of the innovation process. It is a flow diagram from left (wider section of the funnel) pointing to the right (narrower section of the funnel). It starts on the left side with a section labelled ‘Search – how can we find opportunities for innovation?’ in an orange box, moving on to ‘Select – what are we going to do – and why?’ in a pink box, then ‘Implement – how are we going to make it happen?’ in a green box, and ending with ‘Capture – how are we going to get the benefits from it?’ in a purple box. Around the model is a blue shaded area and above the model is the question ‘Do we have a clear innovation strategy?’ and below the model is the question ‘Do we have an innovative organisation?’