On the left is a large box broken down into three segments shaped as a horizontal ‘Y’. The top segment of the box is labelled ‘Gain creators’ and includes a graph with an arrow as its symbol. Within the box are two post-it notes coloured turquoise. The first one reads: 'Possibility to scale up the investment in a fleet of drones with different features, adaptable to various conditions'. The second post-it note reads: 'Possibility to centralise the control of the fleet, prioritise and monitor the interventions'.

The lower segment of the box is labelled ‘Pain relievers’ and includes a capsule as its symbolic icon. Within the box are two post-it notes coloured blue. The first one reads: 'Reduce the risk of exposing emergency personnel to high-risk situations'. The second post-it note reads: 'Reduce the time to deliver emergency supplies avoiding road interruptions and land vehicles'.

The third segment, to the left of the box is labelled ‘Products and services’ and it has a barcode as its symbol. Overlapping the Gain creators and Products and services segments is a green post-it note which reads: 'Drone able to deliver small parcels'. Overlapping the Products and services and Pain relievers segments is a yellow post-it note which reads: 'Drone fleet management systems which support their piloting and fleet management'.

At the centre of the box is an icon of a gift/present. There is also a horizontal single-headed arrow running (from left-to-right) from the box towards a large circle on the right-hand side of the figure.

On the right-hand side is a large circle broken down into three segments shaped as a horizontal ‘Y’. The upper segment of the circle is labelled ‘Gains’ and includes a smiley face as its symbol. Within the box are two post-it notes coloured turquoise. The first one reads: 'Optimise the investment in the rescue services'. The second post-it note reads: 'Centralise the control of the fleet and prioritise emergency situations'.

The lower segment of the circle is labelled ‘Pains’ and it has a frowning face icon as its symbol. Within the box are three post-it notes coloured blue. The first one reads: 'High response time due to deployment of land vehicles'. The second post-it note reads: 'Risks for the life of emergency personnel on the field'. The third post-it note reads: 'Reaching particular areas during floods or road interruptions'.

The segment to the right of the circle is labelled ‘Customer jobs’ and has a tick box icon as its symbol. Overlapping the Gains and Customer jobs segments is a green post-it note which reads: 'Citizens: Receive parcels containing medicines and first aid in emergency situations'. Overlapping the Customer jobs and Pains segments is a yellow post-it note which reads: 'Civil Protection Agencies interested in assisting citizens in the case of emergency'.

At the centre of the circle is a profile of a face, facing towards the left of the figure. There is also a horizontal single-headed arrow running (from right-to-left) from the circle towards the large box on the left-hand side. The tips of both arrows, from the large box on the left and the large circle on the right, meet in between the two shapes.