Table showing the 11 blocks of the sustainable business model canvas, annotated:
Key partners:
- Who are our key partners?
- Who are our key suppliers?
- Which key resources are we acquiring from partners?
- Which key activities do partners perform?
Motivation for partnerships:
- Optimisation and economy
- Reduction of risk and uncertainty
- Acquisition of particular resources and activities
Key activities
- What key activities do our value propositions require?
- Our distribution channels?
- Customer relationships?
- Revenue streams?
Categories
- Production
- Problem solving
- Platform network
- Key resources:
- What key rsources do our value propositions require?
- Our distribution channels?
- Customer relationships?
- Revenue streams?
Types of resources:
- Physical
- Intellectual (brand patents, copyright, data)
- Human
- Financial
- Value propositions
- What value do we deliver to the customer?
- Which one of our customer's problems are we helping to solve?
- What bundles of products and services are we offering to each customer segment?
- Which customer needs are we satisfying?
Characteristics:
- Newness
- Performance
- Customisation
- 'Getting the job done''
- Design
- Brand/status
- Price
- Cost reduction
- Risk reduction
- Accessibility
- Convenience/usability
- Customer relationships
- What type of relationship does each of our customer segments expect us to establish and maintain with them?
- Which ones have we established?
- How are they integrated with the rest of our business model?
- How costly are they?
Examples
- Personal assistance
- Dedicated personal assistance
- Self service
- Automated services
- Communities
- Co-creation
- Customer segments
- For whom are we creating value?
- Who are our most important customers?
Possibilities
- Mass market
- Niche market
- Segmented
- Diversified
- Multi-sided platform
- Channels
- Through which channels do our customer segments want to be reached?
- How are we reaching them now?
- How are our channels integrated?
- Which ones work best?
- Which ones are most cost-efficient?
- How are we integrating them with customer routines?
Channel phases:
- Awareness
- Evaluation
- Purchase
- Delivery
- After sales (post-purchase customer support) of products and services and value proposition
- Cost structure
- What are the most important costs inherent in our business model?
- Which key resources are the most expensive?
- Which key activities are most expensive?
Is you business more:
- cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
- value driven (focussed on value creation, premium value proposition)
Sample characteristics
- Fixed costs (salaries, rents, utilities)
- Variable costs
- Economies of scale
- Economies of scope
Revenue streams
- For what value are our customers really willing to pay?
- For what do they currently pay?
- How much would they prefer to pay?
- How much does each revenue stream contribute to overall revenues?
Fixed pricing
- List price
- Product feature dependent
- Customer segment dependent
- Volume dependent
Dynamic pricing
- Negotiation (bargaining)
- Yield management
- Real-time market
Types
- Asset sale
- Usage fee
- Subscription fees
- Lending/renting/leasing
- Licensing
- Brokerage fees
Eco-social costs
- What ecological or social costs is our business model causing?
- Which key resources are non-renewable?
- Which key activities use a lot of resources?
Evaluation instruments:
- Life-cycle assessment (of products and services)
- Common good balance sheet
Eco-social benefits
- What ecological or social benefits is our business model generating?
- Who are the beneficiaries? Are they potential customers?
- Can we transform the benefits into a value proposition? If yes, for whom?
Instruments:
- Social reporting standard
- Common good balance sheet