The business of football
The business of football

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

1.3 Globalisation: a force for good in football?

So far we have explored how football has become a global industry and some of the factors that have played a part in this. The next question we will address is the extent to which this globalisation of football is good, bad or a bit of both.

Revisit the second half of the ‘Business of Football’ video [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]   (from 05:56 on the time display) in which ideas about the global spread of football broadcasting and the possibility of digital interconnections between fans are explored. A chairman of a Premiership club might view the globalisation of football broadcasting differently from a chairman of a Championship club due to the way broadcasting revenues are distributed.

Now listen to a professor’s perspective. Susan Segal Hall (former Professor of International Strategy with The Open University Business School) explores the arguments for and against globalisation being a good thing for business generally. As you are listening consider which of the points she raises would be relevant to the owner of a Championship club.

You can open the pages in a separate window or tab by right-clicking on the link or pressing 'Control' (or 'Command') as you click.

So is the globalisation of football a good thing for the football industry? It’s now time to do your own research on this.

Figure 4 A moving tribute is held on stage during the FIFA 2014 World Cup Draw to Nelson Mandela, who believed 'Sport has the power to change the world'

Activity 3 Your own research

Timing: Allow about 40 minutes

Using the internet (putting ‘football globalisation’ into Google is a good place to start) see what you can find on this subject. Use your findings to inform your own ideas about the benefits and disadvantages of globalisation for the football industry.

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371