This figure is a bar graph. The information is displayed in the following table. (Note: the figures for ‘not applicable’ and ‘don't know/no answer’ were not shown in the original source image and so the numbers are based on our reading of the graph. The exact numbers are less important than their relative proportions when interpreting the data)
| Very important | Somewhat important | Not important | Not at all important | Not applicable | DK/NA | |
| Collaboration with research institutes, agencies and universities | 19 | 30 | 21 | 14 | 15 | 1 |
| Existing regulations, including standards | 30 | 41 | 15 | 7 | 5 | 2 |
| Limited access to materials | 30 | 31 | 19 | 12 | 6 | 2 |
| Expected future regulations imposing new standards | 33 | 38 | 14 | 8 | 4 | 3 |
| Good access to external information and knowledge, including technology support services | 34 | 40 | 14 | 6 | 5 | 1 |
| Expected future material scarcity (as an incentive to develop innovative, less material-intensive substitutes) | 35 | 29 | 16 | 10 | 7 | 3 |
| Increased market demand for green products | 36 | 32 | 15 | 8 | 7 | 2 |
| Technological and management capabilities within the enterprise | 37 | 37 | 14 | 7 | 3 | 2 |
| Access to existing subsidies and fiscal incentives | 40 | 32 | 14 | 7 | 5 | 2 |
| Secure or increase existing market share | 42 | 34 | 12 | 6 | 4 | 2 |
| Good business partners | 45 | 31 | 11 | 8 | 4 | 1 |
| Current high material prices (as an incentive to innovate to use less material and decrease the cost) | 45 | 31 | 11 | 7 | 5 | 1 |
| Current high energy prices (as an incentive to innovative, to use less energy and decrease the cost) | 50 | 29 | 11 | 5 | 4 | 1 |
| Expected future increases in energy prices | 52 | 30 | 9 | 5 | 3 | 1 |