This figure is a matrix table that provides examples of stakeholders with varying levels of power and interest in an issue or organisation.

Power is located along the y-axis of the table and is subdivided into two categories: low and high.

Level of interest is located along the x-axis of the table and is also subdivided into two categories: low and high.

This provides four cells within the matrix with the following designations and examples:

Low power/Low level of interest: e.g., the general public.

High power/Low level of interest: e.g., policy makers.

Low power/High level of interest: e.g., service users, staff (often).

High power/High level of interest: e.g., funders, members.