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Challenging ideas in mental health
Challenging ideas in mental health

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This is an advertisement with the headline ‘reduce psychic tension’.
Figure 13 Valium was advertised as addressing a range of problems. Here ‘psychic tension’ is the condition to be treated. The advert appeared in the American Journal of Psychiatry in 1965 (Source: Metzl, 2003, p. 151).

 3.4 Benzodiazepine tranquillisers, Prozac and the SSRIs