This diagram illustrates a price-value model.
The x or horizontal axis is labelled price and has a scale from 0 to 200 in increments of 20.
The y or vertical axis is labelled value and has a scale from 0 to 200 in increments of 20.
A diagonal line labelled indifference extends from the point of origin to the top right of the chart.
A reference product is labelled at price 100, value 100.
Product A is labelled below the indifference line at price 180, value 150 (competitive disadvantage)
Product B is labelled above the indifference line at price 120, value 180 (competitive advantage).