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Commercial awareness

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This diagram shows a chain with the production of bio-plastics.

There are eight stages arranged vertically.

Reading from the bottom upwards these are agriculture, starch/sugar refinery, chemical/biotechnology industry, plastic manufacturing, plastic conversion, brand owner/OEM, retail and consumer.

There are two feedback loops from consumer, recycling which links to plastic manufacturing, and organic recycling and recovering, which links back to agriculture.

 2 The value of identifying value