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The digital scholar
The digital scholar

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1 The long tail

Chris Anderson was the editor-in-chief of Wired Magazine. He wrote The Long Tail blog which first appeared in Wired in October 2004 and was then developed into a book. In the following video he explains what the long tail is and how it has become a relevant concept with the arrival of the internet.

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An explanation of the long tail
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This week is based on Chapter 7 of The Digital Scholar and the extract begins on page 52. The extract starts on the next page.