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Working in diverse teams
Working in diverse teams

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Week 6: Social identity and cultural norms


To begin Week 6, first watch the following video in which Lynne Johnson introduces what you will be learning about this week.

Download this video clip.Video player: wdt_1_week_6_lynne.mp4
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By the end of this week, you will be able to:

  • understand Tajfel and Turner’s social identity theory
  • describe the difference between a stereotype, prejudice and discrimination
  • recognise any stereotypes or prejudices you may hold
  • understand how Hofstede’s dimensions of culture could help improve communication and working in a culturally diverse team.