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This illustration features a number of brightly coloured speech bubbles. Within the speech bubbles are the following questions: Isn’t coaching only for senior managers and leaders? Does it take a long time to see the results of coaching? Isn’t it risky to open up and talk frankly to a coach? Will a coach tell me how to do my job? Is it true that everyone is coachable? Won’t I lose face with my staff and peers if I have a coach? To be able to help me, shouldn’t the coach have a similar background? Isn’t coaching too ‘touchy feely’, like therapy?

 4 Coaching misconceptions