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A montage of four illustrations: (top left) a T-shirt with a price tag reading ‘Sale: 10% off’; (top right) a clothes label reading ‘30% cotton, 70% polyester’; (bottom left) a bank advert labelled ‘Mortgage rate only 3% – our lowest in 20 years!’; (bottom right) a newspaper with the headline ‘Public sector employees awarded 10% increase!’.