Learning outcomes
After studying this course, you should be able to:
understand and identify customers, consumers and clients and their needs and expectations
apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
understand and identify financial stakeholders of an organisation and their information needs
apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.
OpenLearn - Stakeholders in marketing and finance

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