Stakeholders in marketing and finance
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# 2 Introduction to Financial Stakeholders

The next page considers an organisation as a coalition of various ‘stakeholders’, each of whom has a financial interest in the organisation. The reading should answer questions such as: for whose benefit is an organisation run? Is it the owners, the employees, society as a whole, the state? Various stakeholders and their financial information needs are discussed. As you read, think about the sort of decisions the various stakeholders might want to make and how financial information is necessary for them to make these decisions. Being aware of who the main stakeholder groups (typically) are and of the sort of financial information they require will help you with Activity 2.

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OpenLearn - Stakeholders in marketing and finance
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