Stakeholders in marketing and finance
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# Learning outcomes

After studying this course, you should be able to:

- understand and identify customers, consumers and clients and their needs and expectations
- apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
- understand and identify financial stakeholders of an organisation and their information needs
- apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.
◄Contents►Next: 1 Introduction to customers, consumers and clients

OpenLearn - Stakeholders in marketing and finance
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