Stakeholders in marketing and finance

Learning outcomes

After studying this course, you should be able to:

  • understand and identify customers, consumers and clients and their needs and expectations
  • apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
  • understand and identify financial stakeholders of an organisation and their information needs
  • apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.