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Available now: The business of film

Updated Monday, 13th January 2020

This free course explains the key business decisions made behind the scenes within the film industry.

Movie slate and film reel on wood Copyrighted  image Icon Copyright: Fernando Gregory |

Making a film is a creative endeavour, but it's also a business project. And just like any other business, most films are intended to make money. In light of this aim, creative business models have had to adapt alongside the changing concept of ownership in a digital world. This free course, The business of film, will show you how this factors in to film production, and the ways in which film ideas are selected and sold. It has been created with Pinewood Studios – the leading provider of studio services to the global screen-based industries.

The course explores the impact of emerging platforms on film distribution and marketing, and the differing opportunities these can offer. Using the value chain concept and independent film case studies, with input throughout from individuals involved in making those films, the course provides a practical, in-depth exploration of how film financing works, and the key business decisions that are made along the way.

It asks questions like:

  • Why do films fail?
  • Why are intellectual property and copyright important?
  • Why do films get public funding?
  • What is the relationship between marketing, box office returns and film success?

The course will examine these topics in the film industry as it stands today, as well as considering how further changes could impact the industry and its stakeholders.

You can find the course here: The business of film.



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