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# 8 Writing an effective SWOT analysis

Figure 11 A Greggs word cloud

In this section, you will look at the full text that Tommy, a business and management student, has written based on his SWOT analysis of Greggs using the information in the Sunday Times article written by Gill (2023). It is his answer to this assessment question:

> Using a SWOT analysis, critically examine the internal and external environment of Greggs, a UK bakery chain, as described in the case study by Gill (2023). Finish your analysis by providing recommendations to Greggs about the important issues it needs to address and the actions it needs to take for business success.

> Word count: 900 words

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OpenLearn - Business communication: writing a SWOT analysis
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