Introduction

Welcome to this free course, Business communication: writing a SWOT analysis, which is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Greggs plc. You can progress at your own pace and it will take around 8 hours of your time to complete the course.

This OpenLearn course is an adapted extract from the Open University course LB170 Communication skills for business and management. You can find out more about Open University courses and qualifications, tuition fees and funding options by visiting our online prospectus.

Before you start, The Open University would really appreciate you taking a few minutes of your time to tell us about yourself and your expectations of the course. Your input will help to improve the online learning experience. If you would like to help, please fill in this optional survey.